The Rich And Powerful: Rich Women and Powerful Men
Learn About The Lifestyles of the Rich and Famous

Mad Men (AMC, Sundays at 10 p.m. ET) isn't just about marketing, it's also a triumph of it. You can set the matter of the show's near-excellence—its patient pacing and self-possessed performances, its yards of assertive style—on the Saarinen side table while considering the issue: The series, with its 16 Emmy nominations and 32 tons of media love, returns for its sophomore season preceded by a buzz promising down-to-The Wire thrills. How did this snazzy tiny chamber piece—set among the artful deceivers at an ad bureau in the early 1960s—achieve its aura of sliced-bread perfection?

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